Transform Your Golf Game, MAKE THE TURN.
MAKE THE TURN is More Than Our Brand Name, it’s a Philosophy.
In golf, “The Turn” marks the transition from the front nine to the back nine—a pause filled with reflection and possibility. At MAKE THE TURN Golf Performance, this phrase embodies something far more profound: a personal transformation where purpose shifts, direction changes, and new opportunities unfold.
The word “turn” carries powerful symbolism. It means to change course, embrace a fresh perspective, or redefine one’s purpose. In the world of magic, the “turn” is the moment when the ordinary becomes extraordinary—a transformation that inspires and captivates. This idea is central to MAKE THE TURN Golf Performance, where we help golfers not only elevate their game but also unlock their unique potential for personal growth.
Founded by Jeff Ritter
As a Golf Digest Top-Ranked Coach and a Golf Channel-featured instructor, Jeff has traveled the world to share the MAKE THE TURN philosophy.
Whether coaching locally or internationally, he’s witnessed how shifting purpose and perspective through the game creates meaningful experiences and lasting change both on and off the course.
With a global audience and over 25 years featured in media outlets such as Golf Digest, Golf Channel, Performance Golf and more, Jeff’s mission has always been to inspire golfers everywhere to reach their scoring potential, while learning to live more powerfully through the game of golf.
Work With Jeff Ritter:
“For over 30 years, I’ve dedicated my life to helping players of all skill levels play better golf, shoot lower scores, and achieve their goals. My own journey began with the desire to improve as a player. Along the way, I discovered that the pursuit of mastery in golf was about far more than performance—it was a path to becoming the best version of myself. That realization shaped me as a coach, and it’s the mission that drives MAKE THE TURN today.
“To put it simply, to ‘MAKE THE TURN’ is to use the game and the lessons inherent within to help you have life be the way you want it to be.”
Welcome to our HQ
Our Headquarters is a State-of-the-Art Facility in Bend, Oregon.
Recognized by Golf Digest as one of the Best Academies in the West!
Experience world-class golf instruction at the stunning Pronghorn Club at Juniper Preserve in Bend, Oregon—home to Jeff Ritter’s acclaimed MAKE THE TURN Performance coaching program and the industry-leading True Spec Golf club fitting team.
As innovators in player development, MAKE THE TURN and True Spec Golf deliver a fully integrated performance experience, blending expert instruction with precision club fitting to help you unlock your full potential.
Train year-round in our state-of-the-art indoor/outdoor academy—the premier learning environment in the Pacific Northwest. Equipped with advanced golf performance technology, including radar-based club and ball tracking and 3D motion capture, you’ll gain the data-driven insights needed for meaningful, lasting improvement.
Step outside to our expansive three-acre short game complex—an unmatched training ground designed to challenge and elevate your scoring skills. With diverse terrain and championship-level conditions, it sets a new standard for short game development in the region.
COLLABORATORS
Talon Payne
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Talon Payne is our full-time Master Club Fitter for True Spec Golf. A graduate of the New Mexico State University PGA Golf Management program, as well as a talented competitive player and coach, Talon understands how important properly fit equipment is to playing your best game.
Following a successful amateur playing career, winning two State Championships, Talon has focused his future on helping others find more enjoyment in the game. His secret to success lies in helping players find the perfect equipment to elevate their skill, while promoting confidence through knowing the clubs you purchase are tailor-made, just for you.
Talon is in his third year with our Academy performance team, we’re excited for the impact Talon brings to the program.
Mary Jacobs
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A former All-American golfer at the University of Arizona, Mary represented Team USA in the 2007 World University Games before transitioning into a highly successful coaching career.As an LPGA Class A Professional with over 16 years of teaching experience and 25+ years of playing experience, she has worked with a diverse roster of business professionals, celebrities, LPGA Tour players, world ambassadors, and professional athletes.
Mary is known for building strong, motivating student-teacher relationships and delivering top-tier individual and group coaching programs. For a decade, she mentored the girls' golf team at an Ivy League college prep school in Los Angeles, helping many of her players earn Division I, II, and III collegiate scholarships.
Beyond coaching, Mary is also the author of the children’s golf book One, Two, Follow Through Starring Polly Pivot (2021), which has been published in five countries and inspired young golfers worldwide. The book serves as a fun and engaging way for families to share their love of golf with future generations.
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“There are golf coaches and then there is Jeff Ritter; I’d argue one of the best in the business. He transformed my game."
ZACH EREBACH
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“If you are searching for a golf instructor, search no further, Jeff is bar none the best instructor I have ever worked with."
JORDAN HUFF
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“If there was one spot I could go again to have a once-in-a-lifetime experience, it would be with Jeff Ritter.”
DAVE WEINBRENNER
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“I thought we were coming to learn about golf, and we did, but in such an incredible way. We’re not only better golfers, we’re better humans from the experience!
DR ROB DOUK
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“Jeff was amazing. He is one of the kindest people I’ve ever met. My two days with him were excellent. I didn’t want to leave.”
BRYSON LEMIRE
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“Jeff is a terrific coach and even better human. I started working with Jeff as a freshman in high school, we made a plan and worked together to achieve my goal of playing in college.”
LAUREN TODD ORLICH
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“Jeff Ritter is by far the most patient and encouraging coach I have ever had the pleasure of learning from for any sport I’ve played.”
KATIE JUNDT
